FEATURE PAGE
May 1, 2025




Three generations of Powell men were together outside the main barn at the intersection of Packing Plant and Galilee roads earlier this week: father H.B. with son Braxton and grandsons Hank and Hudson.





H.B. Powell shares his story of
the family's
67-year-old livestock business


Here's transcript of Gary Ridout's interview with him:

My name is Hugh Braxton Powell Jr. but everyone calls me “H.B.” My father, Hugh Braxton Powell Sr. (pictured here) was born in the late 1920s on a farm on Cleveland Road in Johnston County. He farmed and traded horses and other livestock.

In the late 1940s, Hugh worked for Charles Owen “Smooch” Heavner at Mr. Heavner’s mule and livestock business in Downtown Smithfield. The mule company was in the back portion of the block where First Citizens Bank is now located.

Many people wonder how “Smooch” Heavner got his name.  According to his son, Dan, his father was in elementary school and was caught kissing a girl. His friends berated him and said “from now on we are calling you Smooch because that’s what you were doing!”

In the early 1950s Hugh worked at a livestock business that operated on property owned by J.E. Wilson on Highway 301. My father established Powell Livestock as a separate business in 1958. At that time it was located on a lot that is now a former tobacco warehouse housing the Harper Flea Market on the corner of Wilson Street and Highway 301 in Smithfield.

Powell Livestock rented 20 to 40 horses and ponies at $5 per hour, mostly on Sundays, at that location.  In the early 1960s much of South Smithfield had no houses. There were roads built in anticipation of building houses, but the land was basically vacant.  There were trails where people could ride horses from our location on Highway 301 down Wilson Street and then go through the woods all the way to the Neuse River.

My father instilled a real love for livestock in my siblings and me. There were four children in our family:  Larry, Cathy, Ronnie, and me. Sadly, Larry was killed at a young age while helping out at the livestock barn. The other three children and our mother, Geraldine Powell, are pictured below receiving an award in the 1960s.


Cathy Creech, H. B. Powell, Geraldine Powell, and Ronnie Powell with County Commissioner Norman Denning at the Johnston County Livestock Show and Sale.


In 1968, my father realized that there was a need for the business to expand so he purchased 40 acres on Packing Plant Road and moved Powell Livestock to that location.

The first barn built at this location lasted one year and burned down. Everything burned except a metal hog scale. We don’t sell hogs anymore, but we still use that metal hog scale to weigh cows. Our regular cow scale will not accommodate a cow with extremely long horns. The state inspectors have said that we can use the hog scale to weigh long-horned cows when the need is there.

My father would drive to New Holland, Pennsylvania to buy horses. Sometimes he would go up to Pennsylvania to sell horses also. He had contacts in Dover, Delaware where he would buy trotter and pacer horses that had retired from harness tracks in that area.

Harness racing is a form of horse racing in which the horses race at a specific gait. They usually pull a two-wheeled cart called a sulky operated by a driver. Powell Livestock purchased some well-behaved horses from these tracks. They responded well to a rider’s commands and were very calm animals. Powell Livestock provided carts for people who wanted to rent a pacer or trotter horse.

During those days our dad and the family would go to local horse sales to buy and sell horses and ponies. There were horse and pony sales in Pikeville, Greenville, and Beulaville. We learned that we had to be very careful buying horses at a horse sale. Many times a horse that appears to be a good horse at the sale turns out to be very ornery and mean when you get home. Some horse sellers give the horses sedatives to calm them down so they can be sold more easily.

As youngsters, my brother and sister and I were given the task of breaking the ponies that our father purchased. Breaking a horse or pony means getting it used to obeying the commands of the rider. I remember my sister Cathy rode a pony in the spring one time. Horses and ponies shed their winter coat in the spring. Cathy was wearing short pants and rode bareback on the pony. She rode it so long that she wore all the hair off the pony. When she got off the pony there was Cathy’s imprint on the pony’s back!

Some Sundays in the early 1960s, my dad and I would race the trotter and pacer horses on the road off 301 that is now Wilson Street. Sometimes people would come out and sit in their cars to watch us.

I can remember in the 1950s and 1960s it seemed like just about everyone had a horse or a pony. That is different now, but truly the populations of horses and ponies are just more concentrated in equestrian areas. According the Department of Agriculture, there were 4.3-million ponies and horses in the United States in 1850. In 2012, there were 3.6-million horses and ponies in the United States. So we now have 83% of the horses and ponies that we had 174 years ago.

In the 1980s Powell Livestock had a customer that bought and sold cattle for 10 or 12 years. He was one of our best customers. His name was Mr. Josefiak (pictured here).

At that time, I was hauling cattle for Fred Smith. We were on the turnpike in Tulsa, Oklahoma and stopped to eat lunch.  This man came up to us and said: “Where are you from? What are you hauling?” I was in a real hurry because we had another six hours to drive and we had already been riding 23 hours from North Carolina. We were “give out.”

Whenever I would go out west hauling cattle in a truck, all I could think about was “how fast can I get there?” I did not want to take the time to talk to this man. I had never seen him before and did not know his reputation. He was persistent and followed us out to our truck. I gave him my phone number and he called me a couple of weeks later. He wanted me to buy him some cattle and ship them to him.

All I could think was that I did not know this man from Adam. He is from halfway across the country. I was leery but I went out to see him with a load of cattle. He looked over the cattle, he liked them, and he wrote me a check. He said, “We are going to be doing some business.” I never dreamed how many cattle I would sell him. I ended up selling him 40 tractor-trailer loads of cattle in one year! There are approximately 100 cows in each load. That’s 4,000 cows in one year.

I was able to buy brand-new trucks and brand-new trailers because of this lucrative relationship. Over a period of 12 years I sold him a lot of cattle. He was a good customer and a good man. He never complained and was happy all the time. He had a huge farming operation with the big tractors that turned in the middle. The tractors had four wheels on the front and two in the back.

I purchased Powell Livestock from my father in 1984. He passed away in 1987. In 2008, Powell Livestock got a letter from the Federal Government congratulating us on 50 successful years as a family livestock business in Johnston County. Powell Livestock is now 67 years old and I am very proud of the company.



THE PRESENT-DAY BUSINESS


Currently, Powell Livestock has a goat and sheep sale every first and third Wednesday of the month. On those days 175 to 225 goats and sheep are sold. These sales are very weather-related. On cold days people do not want to bring the goats and sheep out in the cold to be sold. They are transported in open trailers and cold weather causes them to get sick.

Every Thursday, we sell 350 to 550 cows. This is highly unusual, but if someone brings a horse to sell, they will sell it on Thursday at the beginning of the cow sale. Some of the major cattle breeds sold are Black Angus, Simmental (a Swiss breed of dual-purpose cattle with reddish and white markings), and Charlois. A 1,200-pound Angus will sell for $1,600 to $1,800.

I have to admit that although I like horses, horse sales are a nightmare. At the last horse sale I had, a man bought some horse brushes. He gave me a bad check which I have never collected from.

My son, Hugh Braxton Powell III, is promoting a program that encourages farmers to vaccinate their cows. Vaccination material is not that expensive, and it can mean an increase in $50-60 more per cow.

One interesting thing about the creativity of our cattle customers is that several of them buy the cows here and then take them to the mountains of Virginia where they graze. The rich soil of that area grows excellent grass for feeding the cows. Many of these pastures can be seen along the Interstate highways in that section of Virginia.

Carolina Packers is a meat-processing business located less than a mile from Powell Livestock on Highway 301. Powell Livestock had a good relationship with them for over 40 years. Each week Powell Livestock furnished 40 to 50 1,800-pound bulls to Carolina Packers. This began in the 1950s and lasted until the early 2000s. We also supplied hogs, hay, and feed to them. Mr. J.A. Jones started Carolina Packers in the 1940s and lived in the brick house across the highway from the plant. J.A. Jones’s son, Buck Jones, and I were close friends.

The picture shown here was taken in Idaho of H.B. Powell, Jean Jones, and Buck Jones (left to right).

Buck was a very interested and talented entrepreneur. He had an airplane and we flew all over the country doing livestock business with horse and cattle retailers. He especially liked purebred Angus cattle and we flew all over from Texas to Montana, the Dakotas, Kansas for the big sales. Buck Jones had the ability to walk into a group of 40 bulls and pick out the best one. He would be right 90 percent of the time.

As I reflect back on my career
in the livestock business, I have witnessed several trends in livestock sales over the last 50 years. The first is hog sales. Powell Livestock stopped selling hogs in the 1990s. When the big companies such as Murphy Family Farms changed the sales and processing of hogs, private hog livestock sales declined sharply.

The second is cow sales. Twenty years ago we would sell 1,200 to 1,400 cows in a day. Today we are selling 350 to 550 cows a day. This is a trend we are seeing in stockyards all over the southeastern United States. Riding through the rural areas today, particularly Johnston County, will quickly give you the answer to why this is happening. Cow pastures are turning into housing developments.

Older people that raised cows have passed away. The children of this generation are saying: "Our parents have passed away; can you come and get the cows? We don’t want them because we go to the beach every weekend. We don’t want the cows; we want the money.” Next thing you know the pasture is being subdivided into lots for homes. We see this first-hand because Johnston County is one of the fastest growing counties in the state.

The third trend is the decline in dairy-cow sales and dairies. In the 1970s and 1980s if you drove toward Apex from Smithfield on State Road 1010, there were dairies all the way. There would be one dairy after another. The only dairy that we sell cows to now is Cherry Hospital Dairy in Goldsboro.

The last trend I would mention is the tendency of cattle to become sick easily. Thirty years ago we would get 100 cows on Thursday, load them into the tractor-trailer on Saturday morning, and be in Kansas by Sunday morning. The cattle would be doctored and processed and get along fine. You can’t do that anymore. Nowadays you could buy a load of cattle on Thursday night and if you drove them to Kansas they would get sick and 20 percent of them would die. This is why we promote vaccinations. We also believe that purebred cattle have a greater tendency to get sick than other cattle.

In summary I will say that I am proud of Powell Livestock and the hard work my family has put into the company. It is an interesting business, full of interesting people, and I continue to enjoy it.

Undated photo of Powell children on pony under their father's supervision.


Unloading cattle earlier this week in preparation for Thursday's sale.


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